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Content and creativity

Writing, video, visuals and creative workflows that hold together in real work.

Movie poster: a production team directs an AAA scene using only prompts, with the shadow of a Hollywood studio behind them.
Tvorba obsahuNovinka + rozbor

Seedance 2.5 turns a prompt into a film studio. Will Hollywood sue again?

ByteDance unveiled Seedance 2.5: native 30-second video, 50 references, 4K and a 3D scene preview. AI video jumps a level. Will the Hollywood lawsuits come back?

8 min read
Atmospheric editorial office scene with layered copy drafts, a cup of coffee and an open laptop in warm light
AI Copywriting
Content and creativityPractical guide

How to build an AI copywriting workflow that saves hours without damaging the brand

AI copywriting in 2026 depends on an editorial system with brand voice, claim guidelines, a curatorial filter and a human signature. Here is how to build it step by step.

11 min read
Atmospheric creative studio with a master banner on a large work wall and campaign variations arranged around it
AI Creative
Content and creativityPractical guide

How to build an AI creative system that keeps the brand consistent across every format

Modern banner production is not a workflow inside one tool. It is a system: a master layout, brand rules, format rules and an AI skill that applies them repeatedly. Here is how to produce eight formats every week without chaos.

12 min read
Editorial scene of an old library with books lit by spotlights as a metaphor for AI selecting sources to cite
AI SEO
Content and creativityPractical guide

How to get your content cited in AI answers: GEO in 2026

Google AI Overviews appears in 48% of searches and ChatGPT handles a billion queries a week. GEO is a new discipline alongside SEO. Learn how to earn AI citations and measure AI traffic in GA4.

11 min read
Seedance 2.0 AI video workflow for action scenes and storyboards
Content and creativityNews analysis

Is Seedance 2.0 the strongest AI video generator right now?

ByteDance's Seedance 2.0 shows where AI video is heading: action scenes, more stable motion, multimodal references, sound and fast campaign testing.

7 min read