For marketers
How well are you using AI in marketing?
Find your gaps and fill them with practical knowledge. 18 questions show where you stand among marketers using AI and give you a personal article plan for the gaps.
Why I talk about AI in marketing
After seven years in marketing, I see AI as more than another tool. It is changing the profession. This is where I share what works in practice, what is hype and where investing time pays off.
Marketing articles
15 articles for marketers.
Seedance 2.5 turns a prompt into a film studio. Will Hollywood sue again?
ByteDance unveiled Seedance 2.5: native 30-second video, 50 references, 4K and a 3D scene preview. AI video jumps a level. Will the Hollywood lawsuits come back?
America just pulled Claude Fable 5 for all foreigners. Has the hybrid AI war begun?
On 12 June 2026 the US government ordered Anthropic to disable Claude Fable 5 and Mythos 5 for all foreign nationals. What does it mean for Europe and what can you do about it?
Apple showed a new Siri with Gemini inside. Why can't you get it on your iPhone in the EU yet?
At WWDC 2026 Apple unveiled a redesigned Siri. It is conversational, sees through your camera, and Google Gemini handles the hard questions. But Apple is not launching it on the iPhone in the EU yet.
How to start with AI: begin with something you actually enjoy
The best way to start with AI is not a list of courses or a perfect prompt. Begin with a small project you enjoy. That is where you will learn fastest.
How to build an AI copywriting workflow that saves hours without damaging the brand
AI copywriting in 2026 depends on an editorial system with brand voice, claim guidelines, a curatorial filter and a human signature. Here is how to build it step by step.
How to build an AI creative system that keeps the brand consistent across every format
Modern banner production is not a workflow inside one tool. It is a system: a master layout, brand rules, format rules and an AI skill that applies them repeatedly. Here is how to produce eight formats every week without chaos.
Can an AI agent prepare your marketing report every morning?
GA4 has added the AI Assistant channel, Google made Meridian MMM freely available and Looker gained agentic workflows. Here is the reporting stack you can build today, where governance belongs and where the tools still fall short.
How to get your content cited in AI answers: GEO in 2026
Google AI Overviews appears in 48% of searches and ChatGPT handles a billion queries a week. GEO is a new discipline alongside SEO. Learn how to earn AI citations and measure AI traffic in GA4.
What can Gemini Spark do? Google shows what a practical AI agent looks like
At I/O 2026, Google introduced Gemini Spark, an independent AI agent that runs continuously in the cloud and works with Gmail, Docs and partners such as Canva and Instacart. It has launched only in the US so far, but it shows where every major AI company is heading.
Atlas, Comet, Dia or Edge: which AI browser can really save you an hour a day?
Atlas, Comet, Dia, Edge Copilot and Brave Leo: five AI browsers, different philosophies and an interactive guide that finds the right one for you. Plus where AI overreaches and where it genuinely saves an hour a day.
Claude for small businesses: 15 workflows plus Claude Code for everything else
On May 13, 2026, Anthropic launched Claude for Small Business: 15 ready-made AI workflows connected to QuickBooks, PayPal, HubSpot, Canva, DocuSign, Google Workspace and Microsoft 365. Here is what they do, how much time they save and where Claude Code fills the gaps.
What are AI skills, and why are they the future of work with AI agents?
Skills turn AI tools such as Claude Code, Codex and Cursor into repeatable systems that apply your know-how consistently. Learn the principle, see three strong GitHub repositories and inspect a real editorial skill that helped produce this article.
NotebookLM: how to chat with company documents instead of searching forever
Google's NotebookLM turns company PDFs, manuals and procedures into an assistant you can question in natural language. Here is how to use it in practice and where its limits begin.
GPT-5.5: OpenAI's strongest model for complex work?
OpenAI introduced GPT-5.5 as its smartest model yet for complex work, coding and automation.
Is Seedance 2.0 the strongest AI video generator right now?
ByteDance's Seedance 2.0 shows where AI video is heading: action scenes, more stable motion, multimodal references, sound and fast campaign testing.
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